And you know who you are if you fall into this category.
For years and years I was on a desperate mission to lose weight. I was never NOT on a diet, yet I still managed to gain weight year after year, because I would only last on each diet for three days, before spiraling out of control into plate of brownies at a family reunion or some other totally unavoidable life event.
Or sometimes I would just scream “F this” in my head and run to a deli and buy 3 pints of Ben & Jerry’s and just GO TO TOWN, like I was possessed by a three-headed binge-eating monster. Ya know, either or.
There is no diet in the world that can solve this problem, in fact, diets with all their rules and restrictions are just making us more obsessed with food, and thus more likely go freak out on a bowl of cookie dough.